Crafted with a deep love for water and the livestyle around it, for those who live for it.
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About Us
Florida Roots
Founded by Florida native Nathan Murphy, who lives and breathes a life shaped by the tides. Every moment is rooted in the water, inspiring something as authentic as the lifestyle it celebrates.
Raised on the Coast
Raised amidst the scenic coastal landscapes of Florida, Nathan's childhood experiences, from fishing Tampa Bay with his grandfather to evenings spent downtown St.Petersburg with his grandmother, instilled in him a profound appreciation for the coastal lifestyle.
Premium Gear for a Premium Experience
Dedicated to providing premium gear designed to enhance your experiences on and around the water.
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